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Apple looks for engineering manager to join its TV team

Event to introduce Apple TV SDK rumoured for the fall

By MARK JONES

Published: 18 February, 2013

READ MORE: US | Apple | OS | iOS

Microsoft isn't the only one posting revealing job adverts lately as it seems Apple is looking for an engineering manager to join its TV team. The notice shows that Apple is serious now about its intention to conquer another aspect of consumers' lives describing it as a "high priority project" and saying that it wants help bringing "the Apple experience to the living room".

Speculation surrounding the Apple TV has been swirling for a long time but this year it looks like the much rumoured project is finally going to become a reality. It's not clear yet what form it's going to take exactly but the promise of the "Apple experience" in our living rooms hints that the final result is going to be tightly integrated with iOS 6 and OS X.

The move could prove to be a worry not just for TV makers but console makers as well. Recent comments made by Xbox co-founder Nat Brown suggested that if Apple were to bring its App Store to a TV screen that it would sound the death knell for traditional consoles.

Brown cited the hurdles developers have to leap to create games for the Xbox while submitting games to the app store is relatively simple. Though the same could be said for Android and the upcoming OUYA console.

Although Brown might be overestimating the popularity of the TV, which is sure to come with a premium price tag, there's no doubt it would contribute to the potential for apps to replace video games in their traditional form.

There's no indication of when the TV can be expected yet but its SDK is rumoured to be on track for a big unveiling this fall. Recent speculation suggested that Apple had an event planned in March to launch the TV SDK though the job listing makes this seems unlikely.

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