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Curation or recommendation for TV services?


Published: 1 February, 2013


A piece we can this week on a new service called Redux raises the question of whether or not multiscreen viewers want their internet video content curated by a person, or recommended by either a series of linked algorithms or the people on their Facebook page.

Redux launched an app for Google TV in 2011, and has since expanded to Samsung, Sony and LG smart TVs and Blu-ray players. The app is free and ad-supported, and is one of the most popular apps in the Google Play store. The apps are geared towards the TV screen, and Redux is looking to bring online content in a system that is more suited to the living room.

Judging from the people on our Facebook page, we think Redux is onto something. You can exert control by finding someone who curates the types of programming you like, and following them, rather like following a Twitter feed. Instead of trusting a set of algorithms which may or may not, get you.

The result is a lean back experience, from the internet, if indeed, that's what we are after?

For a detailed version of the our Redux story , go to www.rethinkresearch/faultline and request this week's issue, free.


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