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Say bye bye to Blockbuster brand


Published: 25 January, 2013


Blockbuster was never going to have a happy ending and announcements this week from the US owner Dish Network, that it has savaged it to under 500 stores are hardly surprising. Last week the UK operation went into administration and may be sold, but equally may simply fall apart.

Dish Network said this week that it would cut another 300 more US stores and cut 3,000 employees. Revenues have already fallen from being a $4 billion business, to under 25% of that, and they are still falling.

Whatever happens now to Blockbuster, it is over as a brand, and even if Dish keeps the service and the customer base, sometime in the next 12 months we reckon it has to change the name, to avoid the embarrassment of seeing Blockbuster spiral into the dirt, losing it what it paid for the assets, some $320 million.

There were originally 9,000 global Blockbuster stores at the company's height, but the temptation is its fledgling online OTT system and we believe that's what Dish bought the company for. It now needs to drive customers over to the online service as fast as it can and close up almost all the shops, leaving a few hundred Dish branded stores out there to sell its others services.

In order to continue to get Rethink TV you must register at the RethinkResearch twitter feed, be sure you sign up to it @rethinkresearch, this will be the only way we deliver Rethink TV after February.

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