Free Newsletter

QUICK POLL
  • Which training workshop is of most value to your organisation?
  • Preparing your business for the Internet of Things
  • The Internet of Things and Cloud computing
  • Radio technologies for connecting the Internet of Things
  • Smart Cities and intelligent infrastructure
  • WebRTC and the end of the telco
EVENTS
Meet the leaders of the mobile app economy ? Open Mobile Summit, London, June 8-9
Navigation Strategies Europe 2011
ITU Telecom World, 24-27 October 2011 at Palexpo, Geneva, Switzerland
Ubiquitous Location and Positioning Technology, 6th-7th December 2011, Chicago
Advertize your telecoms job

Jinni's win signals avalanche for personalized TV

By PETER WHITE

Published: 31 August, 2012

READ MORE:

While the largest contract for recommendation systems in Europe is on the way to a combination of ThinkAnalytics using Red Bee metadata, at Liberty Global, which serves some 17.6 million homes at Liberty Global, other candidates are finally stacking up millions of potential homes, including Israel's Jinni.

This week it added 1.9 million potential targets when Spain's leading DTH player Prisa decided it would use the system to offer OTT services, adding to wins at Belgacom and Swisscom already registered which mean 3.8 million pay TV homes can use the system in just three territories. We suspect more such wins are on the way.

While the potential number of homes is important, the speed at which people shift to the new TV viewing paradigm is also important, with Virgin in the UK, using a TiVo designed recommendation cloud service to attract 1 million UK homes, out of less than 4 million Virgin TV customers. It has done this in 18 months from start, and similar moves are afoot at Ono and ComHem which also use TiVo.

Everywhere we look, recommendation systems which allow a personalized view of TV, are winning a huge number of consumers over, and this is the way forward in Europe certainly, and probably around the world. Recently companies like Rovi have said in public that it does not see the EPG dying anytime soon. Well we do, certainly at the high end where people pay for best in service. Other players working this seam include Viaccess-Orca, Rovi itself and companies like Netgem and Beenius we know have made bids along this line. Ericsson cannot be far behind if it wants to continue winning IPTV implementations.

Imagine a TV portal as familiar and personal as your own Facebook page. It is so much better than an EPG view with 300 channels. Personalized viewing will stimulate tablet viewing, with appropriate UI systems and search and social TV extensions. All of which points unerringly to the have and have-nots in pay TV - those with personalization systems and those losing customers.

For a longer version of this story please go to www.rethinkresearc.biz/faultline and order this week's issue for FREE

COMMENTS

Add Comment
No comments yet. Be the first to add a comment!
MARKET PLACE

    European Carrier Mobile Broadband Network Performance

    Analysing and comparing the data speed, latency, network quality and smartphone penetration for 94 mobile carriers in 28 European countries....

    Next Generation Haptics: Market Analysis and Forecasts

    An in-depth study of the growing popularity of haptics-enabled tactile feedback on mobile devices to augment UI interactions and enrich...
WHITE PAPERS

    Satellite Phones: Will Dual Mode Help the Phoenix Rise from the Ashes?

    Satellite phones have followed an arduous path since their much-hyped launch more than a decade ago. The hype was followed by an e...

    Mobile Widget Platform Market Analysis: Understanding the Business Case and ROI

    This white paper presents an analysis of the mobile widget platform market, as well as metrics supporting a mobile carrier?s busin...

POST COMMENT

You must be a registered user to post a comment. or
Username *
Email *
Comment *