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Marvell lands first deals


Published: 8 June, 2012


This week Marvell Technologies, one of the companies which has always backed has become one of the first to announce customers, with 5 new OEMs, many of them focused on the Chinese and Asia Pacific markets, signing for it, with devices on show at the Computex show in Taiwan this week.

The wins are with Billion, Comtrend, Delta Networks, T & W and ZTE. The ZTE ZXHN H505 is a full implementation of Marvell's entire GE-DW360F Powerline reference design, as are 4 of these deals, the exception being T&W. As such it includes the MAC/PHY transceiver, the Marvell 88SE1510 Gigabit PHY, the 88LX3142 digital baseband processor and the 88LX2718 analog front end. The reference design is expected to offer 1Gbps at the PHY level.

"ZTE believes its new ZXHN H505 will do nothing less than revolutionize the way we consume multimedia in the home," said Zhu Yue, director of home networking of ZTE. "Marvell's chipset has already garnered outstanding accolades and reviews, making it the clear choice for a product that must differentiate itself in a crowded marketplace. Marvell has a thorough understanding of how to build silicon to support the entire connected ecosystem, and we're excited to watch the ZXHN H505 usher in a new era of enjoyment and possibility in home entertainment."

All five of the deals are with OEMs, and this will surprise few and frighten less. It is when operators buy these products from equipment OEMs that the real accolades will be earned for, however Marvell must be fairly confident in the region with this group of equipment vendors on its team.

T&W is the brand name which Gongjin Electronics operates under and it is the largest maker of DSL products in China, so it has great access to the telcos there. It will offer a simple Powerline Adapter for the time being, based on the chip.

Billion is a specialist in power supply and communications equipment vendor while Comtrend is another major ADSL and set top maker, and Delta Networks has been in home networking for some time.

Marvell is pushing the chipset for use with IPTV, VoIP, gaming and multi-room DVR and says that its chip offers coexistence with other technologies including UPA, and IEEE1901 (HomePlug) and uses MIMO to boost throughput and will support easy installation and configuration.

ZTE is perhaps the leader in here with revenues of $13.7 billion last year with about half in China and half outside. It has set top contracts throughout China and single handedly could give a lifeline if it does well in the field and it continues to support it.

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