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Viaplay extends Hollywood movie content


Published: 2 March, 2012


Viasat's Viaplay OTT services has cut a deal with both Sony and Disney for another swathe of classic films from the two major US studios, including The Karate Kid, Eat Pray Love, Easy Rider, Serpico, the Pirates of the Caribbean and The Chronicles of Narnia. In total there are around 500 more movies and each segment of the service - in each of the countries in Scandinavia, will have at least 300 of these available at any time.

Viasat was one of the first major pay TV operators in Europe to offer a full blown subscription OTT service, and started the beginnings of such a service back in May 2007, offering online video streaming across a broad selection of feature films, live sports events and TV series across Sweden, Norway and Denmark.

A year ago, in March 2011, the brand name became Viaplay, as services were extended to allow subscribers access to Viasat pay-TV content on any internet-connected device by entering a single ID and password - not too dissimilar to Sky Go in the UK and Germany from News Corp's Sky. Viaplay provides access to streamed movies, sports coverage, TV series, and catch-up services for free-TV channels. Finally in November 2011 came support for the Apple iOS platforms, iPad, iPhone and iPod Touch. This means that now Viasat subscribers can access their pay TV content on any of the major Internet connected platforms, including Android devices, as well as smart TVs from LG and Samsung.

According to MTG, because it does not have to ship any hardware itself, it can price the OTT service aggressively and yet still make margins comparable with those from its so called 'virtual-operator' IPTV or cable services over infrastructure that again it does not own.

For a deeper understanding of OTT throughout all of Europe, go to and buy the report entitiled Navigating OTT in Europe.


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