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Swisscom breaks the half million mark for TV customers

Swisscom this week was saying that it has reached 500,000 pay TV customers, and 200,000 mobile TV users

By PETER WHITE

Published: 2 June, 2011

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Swisscom this week was saying that it has reached 500,000 pay TV customers, and 200,000 mobile TV users. The announcement comes a few weeks after its first quarter numbers showed that its IPTV customers had grown to 469,000, a rise of 48,000 in the last quarter alone, up around 70% over this time last year.

Swisscom now says that it is expanding its TV service and will offer its TV-Guide app on Android devices, and will add an iPad version to go with Microsoft phone and iPhone existing apps. This lets Swisscom customers view full IPTV content on portable devices as well as program their home DVR. According to the Rethink Pay TV Report in Europe it will grow customers to around 608,000 by the end of 2011.

Swisscom entered the TV business calling it Bluewin TV back then in November 2006. “Our customers value the wide range of channels and content at their disposal, the picture quality, the good service and last but not least the simplicity of the product," says Christian Petit, Head of Residential Customers at Swisscom.

The surprising claim that Swisscom has racked up 200,000 mobile TV customers is a system which uses Microsoft Silverlight streaming video over cellular or wifi. It was launches about a year ago after the closure of the DVB-H service in Switzerland by Swisscom. It began the service by offering World Cup Soccer matches streamed at 9 CHF (Swiss Francs) a month for 34 TV channels, plus 5 CHF per live game.

The service is called Swisscom TV Air and it was launched in March 2010 It said this week that over 200,000 customers now use it and get 50 live TV channels in HD at home on their PC or laptop or on their mobile for CHF 9 per month ($10.70) with live sports still costing CHF 5 per game. Swisscom also said that it has 257,000 people using its bundled offerings, effectively triple plays, such as Vivo Casa, which combines fixed-line telephony, Internet and TV.

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