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Netflix jumps to 30% of US peak internet traffic, entertainment almost 50%

Research out from Sandvine this week confirms what we all intuitively know – that the internet is rapidly becoming entertainment focused – with some 4


Published: 19 May, 2011


Research out from Sandvine this week confirms what we all intuitively know – that the internet is rapidly becoming entertainment focused – with some 49.2% of peak US internet traffic identified as real time entertainment and this is set to rise to 60% by the end of the year.

Netflix is, of course, still driving ahead and now represents 29.7% of North American peak downstream internet traffic – up from 20% when this was last measured by Sandvine 6 months ago. Netflix is now the biggest source of internet traffic overall in the US.

Sandvine is a Canadian ISP equipment vendor which compiles these reports from usage data from fixed and mobile service providers in Europe, Latin America and North America taking in a total of 220 service providers in 85 countries. These details were released in its Global Internet Phenomena Report for Spring 2011.

Real-time entertainment applications were down at 29.5% during 2009 and the rise to it becoming 49.2% of peak aggregate traffic means this has gone up by 60% in a single year.

Sandvine also has some numbers on Latin America and says that Facebook is a bigger source of traffic there than YouTube, taking up almost 14% of network traffic. Real-Time Entertainment in Latin America is far less at 27.5% of peak, but it is still the largest contributor to traffic in the region.

In Europe, real-time entertainment rose to 33.2% of peak traffic, up from 31.9% last fall. Here BitTorrent is the largest single component of both upstream (59.7%) and downstream (21.6%) Internet traffic during peak periods.

In the UK, BBC’s iPlayer is 6.6% of peak downstream traffic, reflecting the demand for localized content in many markets. Overall, individual subscribers in Europe consume twice the amount of data as North Americans.


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