Free Newsletter

QUICK POLL
  • Which training workshop is of most value to your organisation?
  • Preparing your business for the Internet of Things
  • The Internet of Things and Cloud computing
  • Radio technologies for connecting the Internet of Things
  • Smart Cities and intelligent infrastructure
  • WebRTC and the end of the telco
EVENTS
Meet the leaders of the mobile app economy ? Open Mobile Summit, London, June 8-9
Navigation Strategies Europe 2011
ITU Telecom World, 24-27 October 2011 at Palexpo, Geneva, Switzerland
Ubiquitous Location and Positioning Technology, 6th-7th December 2011, Chicago
Advertize your telecoms job

Netflix jumps to 30% of US peak internet traffic, entertainment almost 50%

Research out from Sandvine this week confirms what we all intuitively know – that the internet is rapidly becoming entertainment focused – with some 4

By PETER WHITE

Published: 19 May, 2011

READ MORE:

Research out from Sandvine this week confirms what we all intuitively know – that the internet is rapidly becoming entertainment focused – with some 49.2% of peak US internet traffic identified as real time entertainment and this is set to rise to 60% by the end of the year.

Netflix is, of course, still driving ahead and now represents 29.7% of North American peak downstream internet traffic – up from 20% when this was last measured by Sandvine 6 months ago. Netflix is now the biggest source of internet traffic overall in the US.

Sandvine is a Canadian ISP equipment vendor which compiles these reports from usage data from fixed and mobile service providers in Europe, Latin America and North America taking in a total of 220 service providers in 85 countries. These details were released in its Global Internet Phenomena Report for Spring 2011.

Real-time entertainment applications were down at 29.5% during 2009 and the rise to it becoming 49.2% of peak aggregate traffic means this has gone up by 60% in a single year.

Sandvine also has some numbers on Latin America and says that Facebook is a bigger source of traffic there than YouTube, taking up almost 14% of network traffic. Real-Time Entertainment in Latin America is far less at 27.5% of peak, but it is still the largest contributor to traffic in the region.

In Europe, real-time entertainment rose to 33.2% of peak traffic, up from 31.9% last fall. Here BitTorrent is the largest single component of both upstream (59.7%) and downstream (21.6%) Internet traffic during peak periods.

In the UK, BBC’s iPlayer is 6.6% of peak downstream traffic, reflecting the demand for localized content in many markets. Overall, individual subscribers in Europe consume twice the amount of data as North Americans.

COMMENTS

Add Comment
No comments yet. Be the first to add a comment!
MARKET PLACE

    European Carrier Mobile Broadband Network Performance

    Analysing and comparing the data speed, latency, network quality and smartphone penetration for 94 mobile carriers in 28 European countries....

    Next Generation Haptics: Market Analysis and Forecasts

    An in-depth study of the growing popularity of haptics-enabled tactile feedback on mobile devices to augment UI interactions and enrich...
WHITE PAPERS

    Satellite Phones: Will Dual Mode Help the Phoenix Rise from the Ashes?

    Satellite phones have followed an arduous path since their much-hyped launch more than a decade ago. The hype was followed by an e...

    Mobile Widget Platform Market Analysis: Understanding the Business Case and ROI

    This white paper presents an analysis of the mobile widget platform market, as well as metrics supporting a mobile carrier?s busin...

POST COMMENT

You must be a registered user to post a comment. or
Username *
Email *
Comment *