Free Newsletter

Use the pretty hair extensions styling spray as a good helper. The finished styling volume doesn't have to worry even if it clip in hair extensions rains. If you are a short-haired little fairy, you want to make the hair wigs overall shape a little more playful. You can also try to add a buckle to the remy hair extensions end of the hair like the B-station up to the main meter.
  • Which training workshop is of most value to your organisation?
  • Preparing your business for the Internet of Things
  • The Internet of Things and Cloud computing
  • Radio technologies for connecting the Internet of Things
  • Smart Cities and intelligent infrastructure
  • WebRTC and the end of the telco
Meet the leaders of the mobile app economy ? Open Mobile Summit, London, June 8-9
Navigation Strategies Europe 2011
ITU Telecom World, 24-27 October 2011 at Palexpo, Geneva, Switzerland
Ubiquitous Location and Positioning Technology, 6th-7th December 2011, Chicago
Advertize your telecoms job

Google’s YouTube goes for the OTT jugular, will add 20 Channels

Google knows the era of the smart TV is here


Published: 14 April, 2011


Google knows the era of the smart TV is here. It knows that almost every TV that’s sold comes with an Internet connection. Its YouTube has a widget on every smart TV, smart TV adapter and Blu-ray player plus an app for every Apple and Android tablet and smartphone.

Now, according to the Wall Street Journal, it wants to revamp YouTube into “channels” such as arts and sports, then add 20 or so premium channels” that would show five to 10 hours of professionally produced original programming a week. Sounds a bit like Netflix, eh?

The move is the final seal of approval that OTT entertainment is here to stay and is another threat, as we have warned, to the pay TV premium channels like HBO and Showtime plus perhaps even basic channels like AMC and TCM. If that turns out to be true, it’s a threat to the pay TV industry because most American and UK consumers can get all their local broadcast channels in HD format over the air. It’s the local channels that carry major sports events such as this weekend’s Masters golf tournament — pay TV is not needed.

YouTube is reportedly in negotiations with some major sporting leagues to bring more live games to the site in addition to the live streaming Indian Premier League cricket matches that it has done.

Google is reportedly hiring for the project and expects to get some channels up and running by year end. The paper said it’s already holding meetings with Hollywood talent agencies such as Creative Artists Agency, William Morris Endeavor and International Creative Management to have their clients create content for the YouTube channels.

Reportedly the changes to YouTube would be made gradually — slowly perhaps by Internet time but not in real time.

What would be missing in a world without pay TV is:

- A couple of national news channels like CNN and Fox News

- Some business channels like CNBC and Bloomberg

- A collection of specialty channels such as for kids, cooks and kooks

- Some documentary-oriented channels like the History Channel and Discovery

The paper said Google, which is already the largest ad network in the world, has budgeted upwards of $100 million to get original content. But that can only be where it starts as it adds commercials to bring in revenue. Netflix reportedly paid about $100 million to get the originally produced series “House of Cards” with Kevin Spacey. It looks as if the content producers will find they have a new and deep-pocketed group bidding for their goodies — the OTT crowd.

What’s the difference then between the YouTube channels and the pay-TV channels? Or, Netflix, which is now ordering original content and contracting for exclusive rerun rights? And where are Amazon and Apple in this rush to become dominant in OTT?


Add Comment
No comments yet. Be the first to add a comment!

    European Carrier Mobile Broadband Network Performance

    Analysing and comparing the data speed, latency, network quality and smartphone penetration for 94 mobile carriers in 28 European countries....

    Next Generation Haptics: Market Analysis and Forecasts

    An in-depth study of the growing popularity of haptics-enabled tactile feedback on mobile devices to augment UI interactions and enrich...

    Satellite Phones: Will Dual Mode Help the Phoenix Rise from the Ashes?

    Satellite phones have followed an arduous path since their much-hyped launch more than a decade ago. The hype was followed by an e...

    Mobile Widget Platform Market Analysis: Understanding the Business Case and ROI

    This white paper presents an analysis of the mobile widget platform market, as well as metrics supporting a mobile carrier?s busin...


You must be a registered user to post a comment. or
Username *
Email *
Comment *