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Live sport rules - OTT

By PETER WHITE

Published: 2 December, 2011

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Live sport has long been the way that pay TV operators control the desire to subscribe. Own the soccer, rugby, tennis, golf, American football and basketball rights and you control the buying power in TV.

And if pay TV spreads to Over The Top services, so that pay TV services are available on any device anywhere, then Live sport will be the controlling force behind the desire to get TV on your tablet.

So it makes sense that if a single technology company has a superior way of bringing Live Sport to OTT services more cheaply and more swiftly than any other technology, it too will become strategic in the way TV develops.

To see the name of the company which is using technology to prise its way into major Live Sports accounts such as ESPN, ask for this week's issue of Faultline by going to www.rethinkresearch.biz/faultine and ordering it.

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