Free Newsletter

QUICK POLL
  • Which training workshop is of most value to your organisation?
  • Preparing your business for the Internet of Things
  • The Internet of Things and Cloud computing
  • Radio technologies for connecting the Internet of Things
  • Smart Cities and intelligent infrastructure
  • WebRTC and the end of the telco
EVENTS
Meet the leaders of the mobile app economy ? Open Mobile Summit, London, June 8-9
Navigation Strategies Europe 2011
ITU Telecom World, 24-27 October 2011 at Palexpo, Geneva, Switzerland
Ubiquitous Location and Positioning Technology, 6th-7th December 2011, Chicago
Advertize your telecoms job

Can tablets have interactive advertising?

By PETER WHITE

Published: 25 November, 2011

READ MORE:

This week could go down as the dawn of the interactive multimedia advertising, as both Yahoo and Sony make very different plays in the field. Yahoo launched an advertising platform called Living Ads aimed at tablets, combining print, online and TV type advertising on a single page, kicking off with a campaign for launch partner Toyota's Prius car in the US.

Meanwhile Sony has teamed up with social media company SocialVive in Latin America to offer interactive adverts via social networking sites such as Facebook, as well as games such as Farmville and CityVille. Living Ads has done the better job of integrating the three elements of video, still image and interactivity within a coherent frame, while the Sony/SocialVibe initiative has brought social networking into play, with the prospect of amplifying the impact virally through sharing.

SocialVibe has gone one step further and demonstrated the power of ad sharing via social networking sites in some regions outside Latin America. SocialVibe has promoted the idea of 'value exchange advertising', where in effect consumers are bribed to watch the advert by being offering something such as credit they can spend in a social game, or a donation to their favorite charity. As such SocialVibe is part of the Facebook credit scheme, whereby users can gain credits to participate in various games in return for interacting with adverts.

For a full version of our analysis of this story please go to www.rethinkresearch.biz/faultine and order this week's copy of Faultine and perhaps sign up for a trial.

Related Stories

COMMENTS

Add Comment
No comments yet. Be the first to add a comment!
MARKET PLACE

    European Carrier Mobile Broadband Network Performance

    Analysing and comparing the data speed, latency, network quality and smartphone penetration for 94 mobile carriers in 28 European countries....

    Next Generation Haptics: Market Analysis and Forecasts

    An in-depth study of the growing popularity of haptics-enabled tactile feedback on mobile devices to augment UI interactions and enrich...
WHITE PAPERS

    Satellite Phones: Will Dual Mode Help the Phoenix Rise from the Ashes?

    Satellite phones have followed an arduous path since their much-hyped launch more than a decade ago. The hype was followed by an e...

    Mobile Widget Platform Market Analysis: Understanding the Business Case and ROI

    This white paper presents an analysis of the mobile widget platform market, as well as metrics supporting a mobile carrier?s busin...

POST COMMENT

You must be a registered user to post a comment. or
Username *
Email *
Comment *