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Social TV - the next big thing

By PETER WHITE

Published: 27 October, 2011

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Social TV is a major new force that has been taking place under the radar of most industry observers. But soon companies from pay TV operators, to tablet makers to social networks to TV manufacturers will all be asking, "How do I get a piece of hat action?"

The US operations of TV Guide, once thought to be paper based, and out of touch with the future of TV, is starting to show what can be done if you have kept your eye on social TV, and have a system which promotes it, and offers the resulting audience as a new advertising market.

For a full analysis of this subject go to www.rethinkresearch.biz/faultine and order this week's Faultline issue.

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