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Netflix has date with destiny at its next results

By PETER WHITE

Published: 13 October, 2011

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Netflix continues to demonstrate how it can snatch defeat from the jaws of victory, and attracts negative comments about and its relations with the US public and the management team, who until a few weeks ago, were seen as visionary.

So much dislike has been built up among investors and customers alike, in such a short space of time, what with a 50% price hike, a public apology for how it was done, a change of name for the old business and this week changing it back - the management give off an air of being a combination of dithering and thoughtless.

Which is why so much money is going in and out of the stock, with hedge funds either shorting them or buying into them in equal measure. Netflix announces its results on October 24th, and on that day one of two things will happen - it will make its revised guidance numbers and about 50% of those who exited the stock will return, or it won't, in which case the company share price will fall until it is acquired in a fire sale. Such is the difference between success and failure within the fickle world of public opinion. We think it will make it, but look at companies like Dish and Liberty Media to wade in, if it misses.

This item has been extracted from a longer piece in our Faultline research service. Go to www.rethinkresearch.biz/faultine to get this week's issue in full.

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