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Steve Jobs - a man who dared to "think different"

By PETER WHITE

Published: 7 October, 2011

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Apple confirmed late Wednesday that Steve Jobs has died. Jobs more than anyone else represented the silicon valley generation, dropping out of college, starting his company in his parents garage, making it a big success, before being thrown out of the company he founded for not being corporate enough.

Like a phoenix he rose once again, returning to his company in its hour of need and became an even bigger hero a second time over. He is the most respected and celebrated technology leaders of this or any other time, bridging the gap from those early years to today when Apple is the most valued technology business on the planet. He was never out of touch, not once, in all those years.

Plaudits will come from far and wide, far more eloquent than ours, but his loss will shake the industry, as it tries to focus on who will replace him, not as Apple's leader, but as the man to watch, the man in the industry who dared to have ideas, ideas which had the power to translate the desires of the common man, through technology, into magic.

Steve Jobs died after a long fight with a variety of cancers and a liver transplant that gave him just the extra time he needed to take Apple that extra mile. We will all miss him, even people who haven't followed his life, because he was the man who dared, who tried to and succeeded, in, as one of his advertising campaigns once said, "thinking differently."

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