Free Newsletter

  • Which training workshop is of most value to your organisation?
  • Preparing your business for the Internet of Things
  • The Internet of Things and Cloud computing
  • Radio technologies for connecting the Internet of Things
  • Smart Cities and intelligent infrastructure
  • WebRTC and the end of the telco
Meet the leaders of the mobile app economy ? Open Mobile Summit, London, June 8-9
Navigation Strategies Europe 2011
ITU Telecom World, 24-27 October 2011 at Palexpo, Geneva, Switzerland
Ubiquitous Location and Positioning Technology, 6th-7th December 2011, Chicago
Advertize your telecoms job

NDS picks ARM as the basis for its Infinite TV core

For some time now we have been asking set top makers, and especially those who need an operating system like Android, why they are not working on an A


Published: 6 January, 2011


For some time now we have been asking set top makers, and especially those who need an operating system like Android, why they are not working on an ARM based processor. It turns out that conditional access multinational NDS, unlike Google itself, which has supported the creation of Google TV on an Intel chip, agrees with us.

NDS has now put its own Infinite TV software on the ARM 9 Cortex backed up by the ARM Mali GPU design. Effectively ARM cannot really partner with any single supplier, because it is an arms dealer (excuse the pun) but sometimes it needs one supplier to go ahead and show something is possible using the ARM architecture.

Right now in set tops there is a processing power war on between Intel CE 4100 chips based around its Atom processor against the established might of Broadcom with its MIPS based SoC designs, not to mention the offerings of Sigma, STMicro and Texas Instruments. But new ARM multi core offerings designed as much with the Tablet in mind as the set top, could double and quadruple up to deliver the same kind of processing power as any of these others, and use a whole lot less electric power. NDS and ARM will showcase all these ideas at CES this week.

NDS InfiniteTV is all about delivering video and enabling, in particular, targeted free to air advertising to pay for the content. The targeted advertising can work across multiple devices, which NDS thinks of as set tops, PCs, personal media players and tablets. If you are going to have a single architecture across all of those devices, the OS is likely to be Android and the processing core almost certainly has to be ARM – everything else is too power hungry.

The Infinite system operates using what NDS calls ‘intelligent decisions, recording subscriber interests in a particular TV series and storing subsequent episodes, at times of day when your particular device or network is not overloaded. It’s quite an intelligent concept and it leaves the decision about what type of network – broadcast or broadband – to operators, to deliver content to a device. Targeted advertising works in the same way and advertising can be downloaded ahead of time to a device to show when appropriate content is shown – with everything from standard banners to rich media formats and trick play advertising modes for DVRs – all selected on relevancy to the viewer, and all with audience measurement built in.

The way Infinite TV works is that users enter the portal, register themselves and their devices, and provide some preferences and demographic data, which includes choosing programs, search terms and genres. The system keeps playlists updated and refreshed with premium targeted content and advertising. The idea is for TV makers to take a ready-made set of OTT TV applications on a variety of ARM powered devices.


Add Comment
No comments yet. Be the first to add a comment!

    European Carrier Mobile Broadband Network Performance

    Analysing and comparing the data speed, latency, network quality and smartphone penetration for 94 mobile carriers in 28 European countries....

    Next Generation Haptics: Market Analysis and Forecasts

    An in-depth study of the growing popularity of haptics-enabled tactile feedback on mobile devices to augment UI interactions and enrich...

    Satellite Phones: Will Dual Mode Help the Phoenix Rise from the Ashes?

    Satellite phones have followed an arduous path since their much-hyped launch more than a decade ago. The hype was followed by an e...

    Mobile Widget Platform Market Analysis: Understanding the Business Case and ROI

    This white paper presents an analysis of the mobile widget platform market, as well as metrics supporting a mobile carrier?s busin...


You must be a registered user to post a comment. or
Username *
Email *
Comment *