Free Newsletter

QUICK POLL
  • Which training workshop is of most value to your organisation?
  • Preparing your business for the Internet of Things
  • The Internet of Things and Cloud computing
  • Radio technologies for connecting the Internet of Things
  • Smart Cities and intelligent infrastructure
  • WebRTC and the end of the telco
EVENTS
Meet the leaders of the mobile app economy ? Open Mobile Summit, London, June 8-9
Navigation Strategies Europe 2011
ITU Telecom World, 24-27 October 2011 at Palexpo, Geneva, Switzerland
Ubiquitous Location and Positioning Technology, 6th-7th December 2011, Chicago
Advertize your telecoms job

Sony aims to take back the High Ground in online music from iTunes

If you think it’s a bit late in the day for anyone to launch a music service, you’d be right, but Sony, after repeated attempts at breaking back into

By PETER WHITE

Published: 27 January, 2011

READ MORE:

If you think it’s a bit late in the day for anyone to launch a music service, you’d be right, but Sony, after repeated attempts at breaking back into the world of mobile music is about to make another run at this market and in particular hopes to break into the US, with a new music service built around a third partly monthly subscription offer under the Qriocity brand.

But buried inside the service is the key to Sony Ericsson’s existing success outside of the US with music phones and MP3 players. Regardless of the Touch UI and the iTunes store, Sony has always had the edge on music phones in its Walkman brand, when it comes to the actual music experience. It may not have sold so many, but that’s because the whole experience of its phones are perhaps inferior to the iPhone, but not, in our view the music side.

Behind its success are two ingredients, the Gracenote music fingerprint database, which Sony acquired in April 2008, but has used for far longer, which drives its MusicID service, as well as its own SenseMe music recommendation service and mood playlists. There are now copies of both these services on many handsets from others companies, but they are just that, copies. When the handset experience of the Walkman music is added to best of breed technology in music reproduction, even down to multiple patents in earbud construction, the Walkman experience was only ever let down by Sony Ericsson’s speed to get into touch screen phone designs.

Now these features are being put into a service which will shortly also be aimed at Android devices, handsets and Tablets, and that, we assume, means a Walkman app for handsets, which will drive this Sony Music Unlimited service aggressively up against iTunes.

The background to this service can be quite confusing, but way back in February 2007 a group of 23 cellcos, with a combined subscriber base of what must now be close to 800 million, took the UK Omnifone music service, called MusicStation, which now has access to most major music labels, in Europe and Asia. Initially it only launched with music from one or two labels, but since then it has added a whole batch of them. Later Sony Ericsson split its music services in the region and offered both its own PlayNow Arena (a la carte purchased music like iTunes) and also the PlayNow Plus branded subscription version of MusicSation.

Now Sony proper, not just Sony Ericsson, has integrated the MusicStation service with the Qriocity download service from Sony, by integrating it with the two key ingredients of Walkman music – Gracenote and SenseMe.

What SenseMe does on a phone is it creates not just a fingerprint to identify music (you can hold a Gracenote powered phone up to absorb any music you hear, and it will then locate and play the track to you using its fingerprint database) but it will also categorize your music in terms of genre, beat and instruments using Sony’s proprietary 12 Tone Analysis technology to evaluate music tracks, a bit like a low end version of Music Genome style analysis. Pick any single track and click the SenseMe button on a phone, and it will find all tracks on that phone with the same Mood. Taking that one step further, this Cloud Service can search all 6 million tracks and offer you all the music of similar mood.

Pages: 1 | 2 | 3

COMMENTS

Add Comment
No comments yet. Be the first to add a comment!
MARKET PLACE

    European Carrier Mobile Broadband Network Performance

    Analysing and comparing the data speed, latency, network quality and smartphone penetration for 94 mobile carriers in 28 European countries....

    Next Generation Haptics: Market Analysis and Forecasts

    An in-depth study of the growing popularity of haptics-enabled tactile feedback on mobile devices to augment UI interactions and enrich...
WHITE PAPERS

    Satellite Phones: Will Dual Mode Help the Phoenix Rise from the Ashes?

    Satellite phones have followed an arduous path since their much-hyped launch more than a decade ago. The hype was followed by an e...

    Mobile Widget Platform Market Analysis: Understanding the Business Case and ROI

    This white paper presents an analysis of the mobile widget platform market, as well as metrics supporting a mobile carrier?s busin...

POST COMMENT

You must be a registered user to post a comment. or
Username *
Email *
Comment *