Free Newsletter

QUICK POLL
  • Which training workshop is of most value to your organisation?
  • Preparing your business for the Internet of Things
  • The Internet of Things and Cloud computing
  • Radio technologies for connecting the Internet of Things
  • Smart Cities and intelligent infrastructure
  • WebRTC and the end of the telco
EVENTS
Meet the leaders of the mobile app economy ? Open Mobile Summit, London, June 8-9
Navigation Strategies Europe 2011
ITU Telecom World, 24-27 October 2011 at Palexpo, Geneva, Switzerland
Ubiquitous Location and Positioning Technology, 6th-7th December 2011, Chicago
Advertize your telecoms job

Google rejects H.264 in latest attempt to derail Apple

Google has been very clear about the way applications, particularly mobile ones, will go

By PETER WHITE

Published: 13 January, 2011

READ MORE:

Google has been very clear about the way applications, particularly mobile ones, will go. Downloads and siloed app stores will prevail for the period when connections remain slow and patchy, but as cellphones morph into always-on, portable PCs, our software will migrate to the browser, to web apps, streamed content and the cloud.

As the individual weight of walled-in platforms like App Store and its own Android Market is weakened by an inherently multi-OS approach, Google sees a significant shift in the software balance of power. But will the search giant inevitably reap the benefits? Its Chrome browser and Chrome OS are bold contenders, but have many rivals, and while advertising has dominated web profit models to date, Google’s stranglehold over other revenue sources such as in-app purchasing or social/location services is far less assured.

As the carriers, Amazon, Apple and Facebook all fight to monetize the new-look mobile web, Google has fired one of its boldest shots, but one that could throw a roadblock in the path of the open web standard which underpins the whole browser/cloud vision, HTML5.

Google has dropped support for the H.264 technology for video encoding in its Chrome browser, in an aggressive challenge to Apple and Microsoft in the battle to define the new web. It has increasingly focused on WebM, its own alternative to H.264, which it sees as proprietary (how can it be when it’s a standard with about 45 contributors), but has not previously dared to sideline it altogether. On its Chromium blog, product manager Mike Jazayeri wrote: “We are changing Chrome’s HTML5 video support to make it consistent with the codecs already supported by the open Chromium project. Specifically, we are supporting the WebM (VP8) and Theora video codecs, and will consider adding support for other high quality open codecs in the future. Though H.264 plays an important role in video, as our goal is to enable open innovation, support for the codec will be removed and our resources directed towards completely open codec technologies.”

This sets Google against Microsoft, which supports H.264 as the default video codec in its IE9 browser, and also Apple, which only supports H.264. Famously, Apple does not willingly support Adobe Flash, the main technology for browser-based video until HTML5 really takes hold. That could be happening more rapidly than expected though. Nokia and LG, among others, have made major commitments to HTML5 support in their new generation smartphones and AT&T recently announced a developer program, predicting that the majority of its high end handsets will support the technology in the second half of this year. It sees this as an opportunity to focus on multi OS apps strategies and escape the tyranny of the standalone stores (for which, read its dependence on Apple, whose chains are less silken now Verizon has got in on the act).

Pages: 1 | 2 | 3

COMMENTS

Add Comment
No comments yet. Be the first to add a comment!
MARKET PLACE

    European Carrier Mobile Broadband Network Performance

    Analysing and comparing the data speed, latency, network quality and smartphone penetration for 94 mobile carriers in 28 European countries....

    Next Generation Haptics: Market Analysis and Forecasts

    An in-depth study of the growing popularity of haptics-enabled tactile feedback on mobile devices to augment UI interactions and enrich...
WHITE PAPERS

    Satellite Phones: Will Dual Mode Help the Phoenix Rise from the Ashes?

    Satellite phones have followed an arduous path since their much-hyped launch more than a decade ago. The hype was followed by an e...

    Mobile Widget Platform Market Analysis: Understanding the Business Case and ROI

    This white paper presents an analysis of the mobile widget platform market, as well as metrics supporting a mobile carrier?s busin...

POST COMMENT

You must be a registered user to post a comment. or
Username *
Email *
Comment *