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Pace the ultimate hardware junkie is a software softy

By PETER WHITE

Published: 22 September, 2011

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"It was back in 2005 when we wrote Engineware, that we really started out journey in software," said Darren Fawcett chief technologist at Pace. So it turns out after all the largest set top maker in the world, thinks of itself as a software company.

This came out while chatting with Pace at IBC, And our first thoughts were how little both Rethink TV and the world seem to know about a company which is so dominant in its chosen sector. What shook it up was the recent announcement of its recent Elements software stack, which implies the set top giant is finally getting its marketing act together and telling the world a little more about itself. It's long overdue.

The Elements software layers takes Pace into every level of software provision in pay TV - middleware, conditional access, cloud search and recommendation and UI management, as well as overall device management and we had observed in our coverage a couple of weeks back that this was something of a new strategic direction.

Its own press release quoted the set top analyst group IMS saying, "This is a new direction for Pace," and going on to talk about its transition from hardware to software and applauding its ability to adapt to current market demands.

So the first words out of Fawcett's mouth immediately contradicted both of us, "This is not new, we've been doing software platforms for pay TV operators for 6 or 7 years," and he immediately brings up Engineware, which of course we remember. (this is part of a longer story in our paid vehicle Faulltine, email peter@rethinkresearch.biz for a current copy)

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