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TV Lecture gives hints on New Google TV

With Google TV on its way to Europe, chairman Schmidt gives away clues on what it will look like


Published: 1 September, 2011

READ MORE: Google | Android

Google's executive chairman Eric Schmidt's used the MacTaggart lecture at the Edinburgh TV Festival to point out a clear set of directions for TV, and by association, for Google TV which he said is coming to Europe next year.

Schmidt suggested that Google TV will tightly integrate into the new Google+ social network "hangouts" feature and Google will ask for consumer permission to keep a track of everything ever watched, so that its recommendation system can be second to none. Schmidt subsequently has told reporters that he expects Google TV, or something like it, to be delivered on every top end TV supplied all over the world with in five years.

Schmidt will have to reach an accommodation with both big content and Pay TV operators in order for that to happen - and may will have to concede that video search of the wider open internet on a TV is not for everyone and not something that he will be able to get past Pay TV operators.

Google has prudently allowed Android manufacturers to take the features they want, and replace those they don't like, so offering a modular software approach may well get some of what Schmidt wants.

However Google TV will have to get a lot better, have a new UI and be almost unrecognizable compared to the first generation product that was virtually laughed out of stores in the US.

We think that any recommendation system will also have to be more like the Google+ Circles concept, and be different for each of the circles of people you watch TV with or perhaps have a facility to merge two recommendation lists and create a list of suggestions that you'd both like.

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