Free Newsletter

Use the pretty hair extensions styling spray as a good helper. The finished styling volume doesn't have to worry even if it clip in hair extensions rains. If you are a short-haired little fairy, you want to make the hair wigs overall shape a little more playful. You can also try to add a buckle to the remy hair extensions end of the hair like the B-station up to the main meter.
QUICK POLL
  • Which training workshop is of most value to your organisation?
  • Preparing your business for the Internet of Things
  • The Internet of Things and Cloud computing
  • Radio technologies for connecting the Internet of Things
  • Smart Cities and intelligent infrastructure
  • WebRTC and the end of the telco
EVENTS
Meet the leaders of the mobile app economy ? Open Mobile Summit, London, June 8-9
Navigation Strategies Europe 2011
ITU Telecom World, 24-27 October 2011 at Palexpo, Geneva, Switzerland
Ubiquitous Location and Positioning Technology, 6th-7th December 2011, Chicago
Advertize your telecoms job

Samsung renames smartphones, adds to confusion

Unveils first four models in an expected blitz of launches to take place at next week's IFA trade show in Germany

By CAROLINE GABRIEL

Published: 24 August, 2011

READ MORE: Samsung | Handset | Android

Samsung has chosen the IFA consumer electronics trade show in Berlin, which kicks off next week, as the showcase for its holiday season handset line-up. With the wildly popular Galaxy S2 yet to launch in the US, it nevertheless already needs to tempt European channels with new promises, especially with the 'iPhone 5' looming. As well as pre-announcing four new Android models, all of which will make their debut at IFA, Samsung has emulated Nokia's recent move to streamline its naming conventions to reduce confusion over its broad portfolio.

Samsung took a long time to move away from forgettable numerical labels for its multifarious handsets to more marketable brand names such as Galaxy for Android and Wave for its own bada platform. But the models within those families are diversifying too, and now a new naming structure will group all Samsung's smartphones into five classes, each identified by a single letter.

The top rank of devices will be the 'S' class, which stands for 'super smart' and will be reserved for the flagship products such as Galaxy S. Next comes 'R' ('royal' or 'refined', apparently), for phones which are heavy on performance and power, and often business focused, but have somewhat less multimedia wizardry than 'S' models. Next in line are 'W' ('wonder') phones, which Samsung describes as "high quality, strategic models" - this seems to translate to midrange smartphones such as many Waves. The 'M' ('magical') group are low cost handsets that still have a full OS and browser, while the 'Y' ('young') category covers low end products for younger users or emerging markets.

Even leaving aside the rather fanciful words for which the new letter classifications stand, the hierarchy remains far less clear than Nokia's. This is partly because Samsung seems to aim to introduce models in each class to its Galaxy range, which has been very effectively marketed as a premium smartphone family. So among the quartet of new handsets is a 'Galaxy Y', which appears to be a contradiction in terms - a Galaxy featurephone. In fact, this is officially a smart device, with Android and Samsung's TouchWiz user interface and Social Hub. It highlights the move of Android into the low cost areas previously reserved for proprietary featurephones or Java handsets. But it is almost certainly a mistake to spread the Galaxy brand so thinly, even if Android is stretching its tentacles up and down the device food chain. The Galaxy Y has an 832MHz processor and there is a 'Y Pro' variation with a Qwerty keyboard and the ThinkFree mobile office software.

The other two launches introduce a 'W' and an 'M' class handset to the Galaxy family. The former comes with a 1.4GHz processor, 14.4Mbps HSPA and a 3.7-inch touchscreen, plus Samsung's three media hubs, for games, social networking and music. The Galaxy M Pro has a Qwerty keyboard and optical trackpad as well as the touchscreen and is aimed at business users, supporting Exchange ActiveSync, Cisco Mobile and Webex, and Sybase Afaria.

Many other Samsung revelations - and more naming confusion - are expected in Berlin, including the next Nexus smartphone it will make for Google, which will be the first device to run the upcoming new Android release, Ice Cream Sandwich. This may well be the last Nexus to be made by Samsung, given Google's plan to acquire Motorola Mobility.

Related Stories

COMMENTS

Add Comment

Posted by deepakanillala on Wednesday 24th August, 2011

Way to go samsung..!!!! Waiting for the "Something Big"..!!!

MARKET PLACE

    European Carrier Mobile Broadband Network Performance

    Analysing and comparing the data speed, latency, network quality and smartphone penetration for 94 mobile carriers in 28 European countries....

    Next Generation Haptics: Market Analysis and Forecasts

    An in-depth study of the growing popularity of haptics-enabled tactile feedback on mobile devices to augment UI interactions and enrich...
WHITE PAPERS

    Satellite Phones: Will Dual Mode Help the Phoenix Rise from the Ashes?

    Satellite phones have followed an arduous path since their much-hyped launch more than a decade ago. The hype was followed by an e...

    Mobile Widget Platform Market Analysis: Understanding the Business Case and ROI

    This white paper presents an analysis of the mobile widget platform market, as well as metrics supporting a mobile carrier?s busin...

POST COMMENT

You must be a registered user to post a comment. or
Username *
Email *
Comment *